Tucked away in the quaint town of Parys, you’ll find The Artisan Sourdough Bakery & Café.
Founded in 2021, what started as a home baking project quickly grew into supplying local deli’s and restaurants. Today, they’re a cornerstone of the community – known for their attention to detail.
From day one, this family-run business has focused on doing things differently. You won’t find deep-fried items on the menu. Instead, they’ve prioritised carefully chosen ingredients – from whole foods to organic options.
Their approach when selecting flour was no different.
Before embarking on this journey, the team tested a wide range of flours. Despite carefully controlling every variable, from temperature to technique, their starter still wasn’t thriving.
Until they introduced Millstone Flour.
“Millstone has played an integral role in helping us maintain the high quality we want to uphold,” says Ronel Meyer, (Owner)
Thanks to the natural oils, nutrient profile, and protein content of Millstone Flour, their starter began to flourish. It grew more active and became easier to work with – Millstone’s Nonna Anna will tell you it’s got everything to do with the flour’s strong gluten network. Millstone’s high quality wheats and stone milling process use 100% of the wheat kernel, ensuring that the flour retains its flavour and nutritional value.
This breakthrough brought with it new opportunities: product development, improved yield, exponential growth – and several crowd favourites, like Cinnabuns, ‘sourdough pastries and our variety of sourdough bread.
The partnership with the growing bakery was an easy and natural fit for Millstone, with both company’s sharing many traits and ideals. Also starting as a small family business, Millstone’s passion for quality and authenticity has helped grow the business into what it is today. The consistency and variety of Millstone flours offer dependable solutions for bakers to consistently create their own signature lines and unique favourites.
Behind the scenes at The Artisan Sourdough Bakery & Café, flour selection is an integral part of their process. In fact, the team discovered how versatile the sourdough can be, using the Millstone cake flour for decadent sourdough cakes. Whereas, Millstone Farina “00” is the best fit for pizza bases. Even customers noticed the difference between our baked goods and conventional baked goods.
From a business perspective, Millstone’s partners can rest assured that all health and safety standards are adhered to under the strictest quality guidelines and all products have full traceability.
However, The Artisan Sourdough Bakery & Café’s success is about more than quality. It is rooted in connection. Not only do they shape their menu around patron feedback, but they are constantly innovating. The result? A loyal customer base.
So, what’s next? They’re just getting started! Plans to expand their offering with the launch of a new sourdough pizzeria are underway. Henk Meyer’s (owner) idea here is to create new ways for patrons to enjoy their food.
They also hope to make Millstone Flour more available for fellow locals – possibly as a local distributor.
For The Artisan Sourdough Bakery & Café, choosing the right flour was so much more than a product decision. It was the catalyst that unlocked their true potential.
Interested in partnering with Millstone Flour?
We welcome the opportunity to work with you to improve your baking results through in-depth product education and demos.
We also develop custom products, tailormade to your business needs. Contact us to arrange a free test bake.
